Look back at the brainstorm you had when selecting your theme, and decide how these ideas and visual elements can come together in videos. Consider making a series of teaser videos, leading up to the big reveal of your premiere event. You want to begin generating excitement by announcing the event but providing minimal information in the beginning, and then slowly work your way up to releasing more details in subsequent videos. If your event features speakers, let them introduce themselves via video. You can get as creative as you want here, and you don’t need any fancy equipment. A cell phone or webcam can take a good enough quality video, and apps like Instagram and Vine can force you to be innovative under time constraints. Video can also be a great medium for repurposing content that had has led up to the event’s creation.