When it comes to content marketing, much is written about narrative-based content (i.e., the written word). Often overlooked is the role of in-person content — content shared through events — to engage with customers and prospects. And for marketers trying to connect with top executives, getting them to attend an event like a salon, forum, conference, or client roundtable can be particularly dauntingExecutives value advice and insights from those they consider their true peers, and they appreciate the opportunity to listen to those stories directly from the source. Build your speaker roster with peer leaders who can share their case studies and lessons learned.